250 individuals, from 20 countries, across 6 continents visited safetydifferently.com during its first month online (December 2012). In the week leading up to Christmas the site had 70-80 visitors per day.
While the site at first was intended as a blog to share my personal contemplations and frustrations from working with safety, it quickly found a more functional form as a website to exchange critical and innovative safety thinking from a range of authors. This is also the direction I hope the site will continue to grow in: to become a global meeting place for those interested in doing safety differently.
So far, 4 authors have written 10 entries, which have received some comments from the readers. For 2013 I foresee at least 20 new authors and at least 50 new posts, and a lot more interactivity on the site.
The author part is relatively easy to promise. I already have received much encouragement and interest in the site and the list of inspiring authors with thought provoking topics grows steadily.
The interactive part is trickier. While some things obviously can be facilitated by the way the entries are written, getting engagement from visitors is relatively uncontrollable. I have a few ideas up my sleeve that I will try out during the year.
Two features that were added late last year were the Facebook page, and the twitter account (the Facebook page had some issues but should now be up and running).Facebook provides another entrance/platform to exchange thoughts, and twitter provides quick and easy sharing. So far, however, LinkedIn is what has driven most new visitors to the site.
Regarding content, the main criteria for putting things on the site will continue to be that it is: a) safety related, and b) critical or innovative. In other words there will be relevant contextual data, which is accompanied by insightful conceptual connections, turning traditional safety thinking on its head, and making room for fresh alternatives.
But especially, I’d like to help sharing success stories, or case studies, from those who have tried doing safety differently. For sure, there is plenty of good stuff going on out there. Do let me know if you have something you wish to share. Let’s spread the good word!
The future is per tradition a tad difficult to predict. But, if I were to guess, or wish, I’d say that by the end of 2013 there will be around1000 visitors per day.